Demo site by Plutus.The sauces are not real and nothing is charged.I want a site like this →

Fermented chilli sauces · Zagreb

Hot sauce.Hot head.

In Croatian, “ljut” means both spicy and angry. We are both. Four fermented sauces, from The Grump to the one that totally Lost It.

Pick your heat →Take the hothead test

  • 150 ml ℮
  • fermented 6 weeks
  • Free delivery from €35
HOT HEAD campaign: three sauce bottles, a kraft gift carton, an acid-green box with the mascot pattern, a poster of the Head in an ice bath, a cap and stickers
Launch campaign, concept

Poke me. I dare you.

The line

Four levels of rage

Same bottle, same Head, a different reason to be angry. The label colour tells you how much it will hurt.

MILD „Monday”

The Grump

800 to 1,500 SHU

Fresno and roasted red pepper

€7.90150 ml · €52.67 per litre

MEDIUM „Rush-hour tram”

Wound Up

3,000 to 6,000 SHU

jalapeño and cayenne

€7.90150 ml · €52.67 per litre

HOT „Parking downtown”

Boiling Point

20,000 to 35,000 SHU

habanero and Scotch bonnet

€8.90150 ml · €59.33 per litre

Limited run

MELTDOWN „The Wi-Fi is down”

Lost It

100,000 to 160,000 SHU

Carolina Reaper and ghost pepper

€12.90150 ml · €86.00 per litre

Interactive

What are you dripping it on?

Pick a dish. The Head picks the sauce and counts the drops.

Ćevapi

5 drops · Wound Up

Into the flatbread, not beside it. Or stir it into mayo.

The Scoville scale

How hot is hot? Ask the Head.

Scoville heat units (SHU) measure the concentration of capsaicinoids, the compounds that make chilli burn. Move the slider and watch the Head. Numbers for our sauces are estimates for the finished sauce, not the raw pepper.

4,243 SHU

Now we are talking. The Head took its jacket off.

 

Our sauces

Compare

Quiz

The hothead test

Six questions, one sauce. In Croatian a hothead is an “usijana glava”. Answer honestly; the Head knows when you lie.

1/6The waiter asks: “Are you sure?” You say:

Interactive

Peel. Stick. Annoy someone.

Grab a sticker and drag it anywhere, even off the sheet. With a keyboard: Tab to a sticker, then use the arrow keys. A sheet like this comes free with every order.

Packaging and merch

A parcel that is angry before you open it

Trio gift carton€22.90The Angry Box€39.90Flame-head cap€19.90
Poster: the Head sitting in a tub of ice, still angry
Campaign poster. Not for sale; the Head will not part with it.

Photos are visualisations of the brand system, not shots of real products. All gifts ·All merch

How it is made

Slow. Angry. By hand.

  1. 01

    Harvest

    Late summer. We pick chillies ripe and red, not green because we are in a hurry.

  2. 02

    6 weeks in brine

    The peppers ferment in salt brine. That is where the flavour comes from. We just wait, angrily.

  3. 03

    Small batch

    We blend, cook and bottle by hand, 400 bottles at a time. Every batch is numbered.

Can’t decide? Take three.

The Grump, Wound Up and Boiling Point in a kraft carton with a handle. A gift that needs no wrapping.

€22.90